Flannel shirts in the EMP online shop

Chanel? Please. This is flannel.

From laid back diner vibes to drinks at the local pub watching the latest indie band, flannel never flounders in the style stakes. There’s a reason why check flannel shirts never leave the fashion conversation – wearable, customisable and adaptable, it’s akin to the swiss army knife of fashion.

Flannel shirts are great for mixing casual vibes with any occasion, but there’s also the undeniable connection between the flannel shirt and rock and roll – and other music icons. From Kurt Cobain to Eddie Vedder and then over to country’s Kenny Rogers, real icons of music culture have made the plaid top known and popular worldwide. This is why the shirt signifies something beyond it’s easy-breezy demeanour – it’s a symbol of the dreamer, of the humble worker, of people who work hard at whatever their craft may be.

We got a bit poetic there, didn’t we? Okay. Back to reality then. Yes, flannel has these lofty connotations, but at the end of the day, there is also the fact that it’s a ‘one style fits all’ mould that makes picking an outfit a simple process. Flannel shirts can be worn in a relaxed with, with jeans and trainers, for a streetwear edge. But flannel shirts can also be worn open with a pair of skinny jeans or trousers for a day-to-night, ready for anything vibe. The power of the flannel shirt is, once you know how to dress it, you’ve got so many options. And so many different colours to explore the same visual style with. Think of it as a cheat sheet for fashion: work out how best to dress up or down your flannel shirt, then buy it in different colours. It’s the same outfit but it doesn’t look like you’ve just slept in your clothes for a week.

Flannel might historically be associated with men – and usually the man’s man, wood-chopping, truck driving type – but, like with most timeless styles staples, the fashion has evolved. Now, flannel is embraced by all walks of life. Men, women and other, old, young and the in-between. You can catch a guy working on his expensive laptop in a café wearing flannel, and outside, there’s someone else wearing the same shirt building a new storefront by hand. From work to play, night to day, flannel shirts are here to stay. Find your perfect fit today – and don’t forget to find the perfect finishing touches. From band t-shirts to jeans, complete the look with EMP.